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Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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We were excited to launch our London chapter last month, and it was wonderful to meet some of our UK-based members as well as make new connections. We were curious to learn where our new network li...
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In a new series, we’re inviting founders and publishers for a fireside chat to hear their POV on content, distribution, readership and what it takes to be successful in today’s increasingly challen...
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The explosive arrival of Threads has many marcomms pros wondering if the platform is worth the resources or perhaps just a passing trend (remember the Clubhouse craze?). Regardless of the fact that...
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When Jared Shapiro moved from New York to Miami in 2013, the city was a shell of what it is today (thanks to a mass migration prompted by the pandemic, a tech boom, tax haven qualities and it's ove...
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We recently addressed the influx of new dining destinations in cities around the world, signaling the end of hospitality’s toughest part of the pandemic. With fresh concepts popping up one after th...
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While Formula 1 has attracted loyal fans from all over the world for decades, it has more recently come to be a moment for the masses. From Miami to Montreal, this year alone has seen a new level o...
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