Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
Gillian Williams, founder and president of Monday Talent, asks an important question: what happened to the focus on DEI? Since 2020, promises have been made, broken and sometimes entirely forgotten...
Dara Cothran, Executive Vice President Global Strategy + Insights at KWT Global, asks, "You control the impact that AI will have on comms – what do you want the future to look like?" Read on for he...
By now, we’ve all heard many perspectives on the effects of AI on the comms industry, from the early adopters to those resisting the benefits in fear of the risks. Leaders in our space, though, fal...
While the technology is not new, AI has become both an opportunity and a topic of concern for marcomms pros. We hosted a discussion on whether AI is a threat or benefit to our industry, getting the...
Rooftop season is arguably the best one there is, especially with all the new sky-high spots both locally and abroad. Whether you’re popping in for happy hour, getting a bite or gathering with your...
It’s about time to usher in the warm weather with seasonally appropriate cocktails (and mocktails). From refreshing spritzes to tropical-tasting combinations, there is no shortage of creative recip...
