Journal
Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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Armory Week is upon us, and this September, there's no shortage of art to see and events to attend. As such, we've put together our annual guide to the week's happenings, with industry insiders' re...
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Saying goodbye to summer is always bittersweet, but this year we’ve figured out how to beat the end-of-season blues, at least in our beauty routines. From fragrances to haircare, skin salves to dev...
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The Barbie movie might have come out over a month ago, but her hot-pink mark can still be seen on everything from social media scrolls to physical products, brand collabs and beyond. No doubt that ...
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In support of Black Business Month, we're spotlighting nine Black entrepreneurs doing exciting and innovative work. From PR and events to fashion and design, read on to meet gamechangers from coast...
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The start of fall usually signals an influx of event invites, with key moments happening across arts & culture, fashion, and more – plus holiday, of course. This puts the onus on marcomms pros ...
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When anyone can (and does) create seconds-long unboxing videos, how do you make your influencer or celebrity gifting memorable – both to the recipient and their audience? Jordan Kaye, owner of Anal...
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