Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
When anyone can (and does) create seconds-long unboxing videos, how do you make your influencer or celebrity gifting memorable – both to the recipient and their audience? Jordan Kaye, owner of Anal...
Securing a coveted speaking engagement is a major step towards cementing your status as a thought leader, and taking the mic offers a great opportunity for educating and inspiring industry peers. W...
We’ve hosted several influencer marketing panels over the past few months, and our members have gleaned insights on trends, best practices and beyond from industry insiders. With so much to touch o...
Whether you’re catching up on what happened at home post-vacation, or mapping out your fall happenings, there are several new spots to have on your radar. Below, we’ve rounded up recent arrivals an...
While we’re not quite ready to trade in our swimwear for scarves and coats, we are excited to see what some of our favorite brands are putting out for fall. Find on-trend pieces, classic looks and ...
PR can help drive exponential business growth, but to quantify that progress, marcomms pros must infuse the same creativity into measuring ROI as they put into the strategies that support and bolst...
