Journal
Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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Knowing how to leverage LinkedIn in your marcomms strategy is a skill set that can separate thought leaders and brands from the rest, as we learned from Thomas Aastad, founder of brand marketing an...
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Talent managers have to evolve as fast as social media does, and that means finding creative content strategies that benefit their creators – and the brands they work with. We tapped experts to lea...
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We’ve seen celebs wield their starpower to help their startups of choice succeed, and with experts’ positive outlook on funding in 2024, we’re likely to see even more of that. Some of the areas the...
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In the ever-evolving digital landscape, the synergy between affiliate marketing and PR has become a game-changer for brands seeking to boost their performance. Jaclyne Franciscone, Chief Strategy O...
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Aligning commission structures with content publication strategies is paramount for maximizing affiliate programs and campaign performance. Below, Coady Demuri, Head of Affiliate and Partnerships E...
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Insights from luxury industry leaders reveal a shifting landscape in the market for 2024. From the impact of the 'Richession' to the rise of experiential travel and eco-friendly design, we tapped t...
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