The PR Net

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Influencer Marketing: What’s Working & What’s Not

The influencer playbook is being rewritten. In this roundup, industry leaders reveal what’s getting real results—and what’s getting scrolled past. Read on for their hot takes, fresh tactics, and a few hard truths about what no longer works.Emma Chamberlain x Pinterest courtesy of Autumn CommunicationsCarmela Feliciano, VP of Talent & Creator, Autumn CommunicationsWhat’s working:We’re seeing...

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Ask Gen Z: A Deep Dive Into Gen Z’s Scrolls

Among the many questions marcomms pros have re: Gen Z’s habits, Day One Agency and USC Annenberg Center for Public Relations set out to answer, "where does Gen Z get their news?" The new report...

Just Load The Wagon: Helping Elevate Earned Media in the Age of Misinformation

Today's non-stop news cycle makes it easy to consume volumes of content on a daily basis, but it also puts the onus on readers to determine how accurate those articles and social media posts really...

Trend Report: Summer Jewelry

We’re fans of switching up our accessories to fit the travel-centric season, especially since a colorful necklace or new pair of earrings won’t take up valuable real estate in our suitcases. It loo...

Even though marcomms pros have long been building social media strategies, expectations don’t always meet reality – whether that’s within your internal team or your client conversations. We had a d...

Matte PR’s Heidi Ruggier on PR, Pride & Giving Back

Now celebrating its seventh year, Toronto-based Matte PR agency has plenty to be proud of. Led by Heidi Ruggier, much of the team’s success can be attributed to their human approach — something tha...

What is Substack? The Content Platform is Changing the Game for Brands & Media Alike

Substack has been around for a minute, but it's been gaining momentum of late, with some of our favorite journalists and media pros engaging us to subscribe. To really leverage a platform, though, ...

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