Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
Ahead of Salone del Mobile and all the events surrounding the renowned fair, our team has been talking design all week. As such, we were excited to read Pamplemousse PR founder Victoria Hood’s inte...
Considering hiring a PR agency for your design business? Bringing in backup can help you scale your business, and even free up your time to focus on what you do best – but a few stars need to align...
For a society that can’t get enough of technology, it’s interesting that the current spotlight on AI has sent some spiraling. Nazlıcan Yöney, a marketing vet (she’s held posts at Google and Microso...
We heard many musings about the press release at our Future Focus conference, from how many media pros actually read them to whether tools like ChatGPT would replace the writers that so thoughtfull...
In an industry filled with brilliant minds and creative strategists, how does an agency stand apart from the next? In addition to category expertise and excellent work, Good Word president Dania Ah...
No modern marcomms team is complete without at least one social media pro. As social continues to take up more space in PR and marketing strategies, there's a lot that social managers need to know,...
