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Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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Written by Kamil Tyebally, founder, Early Spring Commerce is colorful, and each year it gets more colorful. For-profit companies innovate constantly: new attitudes, new channels, new products, n...
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Contributed by CADA Consult In 2020, we saw conscious consumers beginning to shape the future of sustainable fashion and the industry as a whole. According to Lyst Insights, the term “slow fashi...
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Contributed by CADA Consult Marketing is a very diverse field. Some companies believe in just using brand marketing, others swear by channel marketing. In fact, there are over 100 different type...
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Looking to add a beautiful pre-owned piece of jewelry to your collection? Navigating this space can be fun and exciting, especially the part where you discover gorgeous gems and the stories behind ...
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Meet Kristin Moller, Senior Vice President at J Public Relations. Having recently moved from NYC to Toronto to head up the agency's new office there, Kristin gave us an inside look at why it's a sm...
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The arts and culture world, like so many industries, was forced to make shifts in order to survive the pandemic. With museums closed, galleries shuttered and international events cancelled, the mar...
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