The PR Net

Journal

Influencer Marketing: What’s Working & What’s Not

The influencer playbook is being rewritten. In this roundup, industry leaders reveal what’s getting real results—and what’s getting scrolled past. Read on for their hot takes, fresh tactics, and a few hard truths about what no longer works.Emma Chamberlain x Pinterest courtesy of Autumn CommunicationsCarmela Feliciano, VP of Talent & Creator, Autumn CommunicationsWhat’s working:We’re seeing...

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What to Consider When Evaluating Your Public Relations ROI

PR can help drive exponential business growth, but to quantify that progress, marcomms pros must infuse the same creativity into measuring ROI as they put into the strategies that support and bolst...

What’s On My Travel List

In a new series, we’re flipping the script on travel and hospitality PR pros to see where they’re headed and what they’re taking with them. This week, we spoke with IHG Hotels & Resorts’ Faith ...

Where to Go in London

We were excited to launch our London chapter last month, and it was wonderful to meet some of our UK-based members as well as make new connections. We were curious to learn where our new network li...

In a new series, we’re inviting founders and publishers for a fireside chat to hear their POV on content, distribution, readership and what it takes to be successful in today’s increasingly challen...

What Marcomms Pros Think About Threads

The explosive arrival of Threads has many marcomms pros wondering if the platform is worth the resources or perhaps just a passing trend (remember the Clubhouse craze?). Regardless of the fact that...

Networking & Working in a Remote World

When Jared Shapiro moved from New York to Miami in 2013, the city was a shell of what it is today (thanks to a mass migration prompted by the pandemic, a tech boom, tax haven qualities and it's ove...

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