Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
Audio is a content category most marcomms pros know they can’t ignore, yet it still feels foreign compared to, say, social media strategy. As such, we hosted a webinar on how to capitalize on the a...
By now we know the power that social media wields – particularly for a brand's bottom line. A viral campaign could take you into cult-favorite territory, but a trendy new competitor could wipe you ...
By now you've likely heard something about Lemon8, the buzzy social media platform that has both marcomms teams and content creators curious. We got a quick rundown of what the app is via LA-based ...
The shift into spring can be a tricky one: while some days bring dopamine-releasing weather, others serve as a reminder that winter ends when it pleases. Despite that duality, it’s time to freshen ...
A new report released by Karla Otto and Lefty identifies key trends from women’s fashion month AW23, from the influencer landscape to new media moves. Check out some of the highlights below, and se...
Milan Design Week unites the best of furniture, fabric and household object brands – and we’re looking forward to seeing what this year’s fairs and festivities bring. From can’t-miss collections an...
