Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
Today's non-stop news cycle makes it easy to consume volumes of content on a daily basis, but it also puts the onus on readers to determine how accurate those articles and social media posts really...
We’re fans of switching up our accessories to fit the travel-centric season, especially since a colorful necklace or new pair of earrings won’t take up valuable real estate in our suitcases. It loo...
Even though marcomms pros have long been building social media strategies, expectations don’t always meet reality – whether that’s within your internal team or your client conversations. We had a d...
Now celebrating its seventh year, Toronto-based Matte PR agency has plenty to be proud of. Led by Heidi Ruggier, much of the team’s success can be attributed to their human approach — something tha...
Substack has been around for a minute, but it's been gaining momentum of late, with some of our favorite journalists and media pros engaging us to subscribe. To really leverage a platform, though, ...
Every summer, you can expect to pinpoint the season’s trending travel destinations with just a quick scroll through your social media feed. Before the influx of content, we asked travel PR pros whe...
