Journal
Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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MSL U.S. has recently released game-changing data that sheds light on the critical junctures and challenges faced by BIPOC creators on their professional journeys. Below, read the key takeaways fro...
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Fall may have just begun, but the holidays are around the corner – which means it's time to secure those gift guide placements. Michelle Songy, founder of Press Hook, shares her tips for pitching a...
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Creating animpactful brand identity is something of an art form, and one that can help your brand not only stand out, but also resonate with the right customers. From defining your voice to pinpoin...
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Breaking into the US fashion and luxury space requires strategy, and if your brand is coming from abroad, it requires a specific expertise. After a long comms career both in-house and agency side, ...
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Have you had a tougher time breaking through broadcast media lately? If so, you're not alone. The Inkhouse team tapped parent company BerlinRosen's Peter Drummond, VP, and Adriana Guzmán, booking d...
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User-generated content is always a win for brands, especially if you know how to make it go a long way. Keep reading for the Evins Communications team's breakdown of how to make the most of your us...
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