Journal
Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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LA’s hospitality scene is nothing short of dynamic, and whether you’re a new establishment or an iconic hotspot, the competition can be fierce. Comms leaders in this space must stay up on the fast-...
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The non-alcoholic beverage category has exploded over the past couple of years, and one PR industry leader credits much of this growth to smart comms strategies. Elev8 New Media CEO Jessica Starman...
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In today's fast-paced workplace, prioritizing employee mental health has become a pillar in many company cultures. We asked a few leaders in this field what actionable strategies they’ve seen top c...
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In a new series, we’re flipping the script on travel and hospitality PR pros to see where they’re headed and what they’re taking with them. This week, we spoke with luxury travel PR Consultant Nata...
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The right partnership can enhance traditional PR campaigns and amplify ROI, and top brand marketers have not only capitalized on this, but pioneered new and inventive ways to create collaborations ...
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Learn everything brands need to know about the evolving landscape of sports and luxury marketing with insights from Karla Otto and Lefty’s ‘The Influence of Sports’ report. Catch up on the market o...
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