Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
Insights from luxury industry leaders reveal a shifting landscape in the market for 2024. From the impact of the 'Richession' to the rise of experiential travel and eco-friendly design, we tapped t...
MSL U.S. has recently released game-changing data that sheds light on the critical junctures and challenges faced by BIPOC creators on their professional journeys. Below, read the key takeaways fro...
Fall may have just begun, but the holidays are around the corner – which means it's time to secure those gift guide placements. Michelle Songy, founder of Press Hook, shares her tips for pitching a...
Creating animpactful brand identity is something of an art form, and one that can help your brand not only stand out, but also resonate with the right customers. From defining your voice to pinpoin...
Breaking into the US fashion and luxury space requires strategy, and if your brand is coming from abroad, it requires a specific expertise. After a long comms career both in-house and agency side, ...
Have you had a tougher time breaking through broadcast media lately? If so, you're not alone. The Inkhouse team tapped parent company BerlinRosen's Peter Drummond, VP, and Adriana Guzmán, booking d...
