Journal
Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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We recently shared insider intel on how PR helped shape the rise of the non-alcoholic beverage industry, and now we bring you the latest from the also-buzzing alcoholic spirits sector. In an in...
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In this week’s webinar, we got the latest on media pitching strategies from Maura Brannigan, head of content at Jennifer Bett Communications and Editor-at-Large at Fashionista. With seven years of ...
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While design should always be driven by individual taste, there are always common themes and even classic principles that guide the times. We consulted with leaders in the shelter space to learn wh...
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Regardless of your industry or category, creating an authentic narrative is key to any brand or organizations’ marcomms strategy. In the competitive world of real estate, industry leaders have mast...
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This year has seen AI’s relentless ascent, leaving us to wonder whether we're teetering on the brink of an AI hype peak or if this unceasing momentum is the new normal. In a recap from Inkhouse’s r...
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In the world of luxury hotels, beautiful design and high-end amenities are just the beginning. What truly defines a luxury hotel is the emotions evoked; factors like attention to detail, immersive ...
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