Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
In the world of luxury hotels, beautiful design and high-end amenities are just the beginning. What truly defines a luxury hotel is the emotions evoked; factors like attention to detail, immersive ...
LA’s hospitality scene is nothing short of dynamic, and whether you’re a new establishment or an iconic hotspot, the competition can be fierce. Comms leaders in this space must stay up on the fast-...
The non-alcoholic beverage category has exploded over the past couple of years, and one PR industry leader credits much of this growth to smart comms strategies. Elev8 New Media CEO Jessica Starman...
In today's fast-paced workplace, prioritizing employee mental health has become a pillar in many company cultures. We asked a few leaders in this field what actionable strategies they’ve seen top c...
In a new series, we’re flipping the script on travel and hospitality PR pros to see where they’re headed and what they’re taking with them. This week, we spoke with luxury travel PR Consultant Nata...
The right partnership can enhance traditional PR campaigns and amplify ROI, and top brand marketers have not only capitalized on this, but pioneered new and inventive ways to create collaborations ...
