Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
As the crisp chill of winter settles in, there's nothing quite like cozying up with a delicious cocktail (or mocktail) to warm up. Here are the cozy cold-weather cocktails we’re looking forward to ...
We recently shared insider intel on how PR helped shape the rise of the non-alcoholic beverage industry, and now we bring you the latest from the also-buzzing alcoholic spirits sector. In an in...
In this week’s webinar, we got the latest on media pitching strategies from Maura Brannigan, head of content at Jennifer Bett Communications and Editor-at-Large at Fashionista. With seven years of ...
While design should always be driven by individual taste, there are always common themes and even classic principles that guide the times. We consulted with leaders in the shelter space to learn wh...
Regardless of your industry or category, creating an authentic narrative is key to any brand or organizations’ marcomms strategy. In the competitive world of real estate, industry leaders have mast...
This year has seen AI’s relentless ascent, leaving us to wonder whether we're teetering on the brink of an AI hype peak or if this unceasing momentum is the new normal. In a recap from Inkhouse’s r...
