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Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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This year is poised to be a transformative one for the cannabis industry, marked by a convergence of legislative shifts, burgeoning product categories and the ever-growing influence of marketing st...
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Doing dry January? Congratulations on reaching the halfway mark. It seems like more people are participating every year; a recent Tinder report, for example, discovered that one in three Canadian y...
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Marcomms industry experts have spoken: 2024 promises to be a year marked by intriguing trends and transformative shifts. From the fusion of fashion and hospitality, to a fresh approach to influence...
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On the heels of Bacchus’s 25th anniversary, we sat down with co-founder & chief creative officer Charlotte Lurot to learn the latest agency updates and the approach that has shaped such global ...
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Dive into the AI regulation debate with Matt Caiola, co-CEO of 5WPR and leader of its digital agency, The HOW. From ethical dilemmas to preparing for potential regulations, read on to stay ahead in...
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Working from home has its benefits, but setting up shop in a thoughtfully designed space – and with other people – can be more motivating and productive. These elevated workspaces make for an ideal...
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