Journal
Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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This week, we had the opportunity to explore Chicago's dynamic marcomms scene and connect with the professionals who are making an impact both locally and beyond. We spoke with local industry leade...
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Step into the most anticipated hospitality and culinary openings of late, and get a sneak peek of the exciting venues set to open their doors this year. Ideal for hosting everything from press days...
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As the world turns its attention to the Paris 2024 Olympics, brands have a unique opportunity to shine on a global stage. From leveraging social media buzz to creating captivating campaigns, we’re ...
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In the realm of events and experiential marketing, creativity reigns supreme. If you’re looking for fresh ideas to ignite your next campaign, you’re in the right place. Check out these standout act...
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For the second iteration of our ‘Publishing POV’ fireside chat series, we tapped Deanne Kaczerski, Editor in Chief & Global VP of Digital of Travel Curator. With over 500,000 high-net-worth sub...
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While long-term strategies are key to marketing success in general, keeping up with sometimes-fleeting trends is an integral piece of the puzzle. We asked influencer marketing experts for their int...
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