Journal
Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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Over the past year, the entertainment industry saw a surge of standout PR campaigns that captured attention with their creativity and impact. Ronn Torossian, founder of 5WPR, takes a closer look at...
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This week, we got a look at the experts’ playbook for strategic crisis communications. We heard from industry vets Alecia Pulman, Partner at ICR, and Melissa Conner, Partner & Managing Director...
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Per the pros, today’s design trends are embracing minimalism, sustainability, and creative innovation. From bold forms to eco-conscious designs, these trends reflect a blend of tradition and modern...
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In today’s PR landscape, navigating tight budgets while still achieving impactful results has become an art form. Brittany Sykes, founder & CEO of Brittany Sykes PR, shares her insights on how ...
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Navigating social media can be overwhelming for most of us, so imagine the weight when it’s your full-time job. Recognizing the unique challenges of managing social as a career, Kati Hammon, Senior...
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Product placement and brand integrations are powerful ways for companies to capture consumer attention, and this summer, we saw several notable brands seize this on-screen opportunity. The Netflix ...
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