Journal
Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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On this webinar, we dove into the inner workings of impactful brand-nonprofit partnerships, informed by experts from both sides of the table. We heard from Zoe Samuels, SVP of Entertainment Partner...
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As the sun sets a little earlier each evening, we’re reminded that it’s time to savor the last weeks of summer. Whether you're hosting friends or enjoying a quiet afternoon, this collection of summ...
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We recently covered the in-house beauty comms pros taking the reins in-house for a peek behind the scenes at some of the top brands known worldwide. Now, we turn our attention to the leading beauty...
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In the world of earned media, Double Forte founder and CEO Lee Caraher emphasizes that success isn't about landing a single big story––it's about consistently building momentum over time. She expla...
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Jewelry brands are taking a cue from the latest pop-culture moments, from their product offerings to their marketing strategies. We asked a few leaders in jewelry marketing and PR about the trends ...
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The stage is set for the emergence of a new multicultural market in the United States, underscoring the power of impactful and authentic marketing campaigns that resonate with diverse audiences. To...
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