Journal
Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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As Armory Week kicks off in NYC, the city is abuzz with a new influx of art and culture. To help you make the most of Armory Week 2024, we've curated our annual guide featuring top picks from indus...
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Incorporating eco-conscious practices into events isn't just beneficial—it's essential for building brand reputation and credibility. Jordan Kaye, CEO and Founder of Analog Events, shares insights ...
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As summer comes to its unofficial close, it’s time to shift gears (and closets) and indulge in the rich hues and classic silhouettes that define fall. From stylish transitional pieces to cold-weath...
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Take a deep dive into the insights and key lessons from 15 years of leading one of fashion PR’s most dynamic agencies with Phillip Bodenham, CEO of SPRING LA. From major industry milestones to forw...
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As AI technology advances rapidly, marketing leaders must refine their skills in leveraging it for business growth and innovation. Tiffany Darmetko, Managing Director of Integrated Services at Inkh...
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In this series, we shift the spotlight from client coverage to the PR pros behind the scenes, discovering the destinations they’re traveling to and what they’re bringing with them. This week, we sp...
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