Journal
Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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In today's content marketing landscape, the power of podcasts cannot be overstated—they offer brands, creators and organizations a unique platform to amplify their voice, reach target audiences and...
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As RPR founder Emily Reynolds Bergh explains, "optimizing content for voice-enabled search is not clear-cut." Below, she shares several strategies for using AI to better optimize your content for t...
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From our recent webinar on hiring and recruitment in marcomms, to a piece with advice for students seeking internships, it's clear that candidates are competing for coveted roles at brands, agencie...
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Find out where everyone's headed abroad this summer before they flood your Instagram feed in our curated guide. From sun-drenched beaches to charming retreats, these destinations offer something fo...
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Learnings from our recent webinar on hiring and recruitment in the marcomms industry underscored the value internships have for students looking for their first post-grad roles. Carolyn Pippen, Col...
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This webinar covered the state of the marcomms industry from the HR side, with insights from Gillian Williams, President & Founder of Monday Talent, and Laura O’Hare, Founder of The O’Hare Grou...
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