Journal
Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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According to Karla Otto and Lefty’s latest report, the hospitality sector is booming: luxury travel is forecast to grow to over $700bn in the next three years. The report highlights that, “this com...
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A recent report by DKC Analytics reveals a fascinating trend: nearly half of all household spending decisions made by millennials are influenced by their Gen Alpha children. This powerful insight c...
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In today's fast-paced digital landscape, finding the right talent can make or break a brand's success. According to Carlo Scaglia, founder of talent platform Exordi, identifying the right players i...
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Health and wellness trends are constantly evolving as people prioritize balance and self-care in their lives, so marcomms pros in this field must remain aware to effectively connect consumers with ...
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Neurodiversity is increasingly being recognized as an essential component of workplace inclusion, and a pillar in an organization's DEI framework. HR Transformed examines the challenges neurodivers...
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As Threads hit 200M users, SEEN Connects explored how brands can use Threads to foster community, boost engagement and amplify key messages. Read on to learn why the team recommends you don't sleep...
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