Journal
Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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The marcomms industry is full of remote workers, but there's a unique subset that took work-from-home and made it global. PR pro Samantha Caffrey shares how the freedom of digital nomading has shar...
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It’s still very early days for TikTok Notes, and many marcomms pros are approaching this with a little more skepticism, thanks to the quick fizzle of the Instagram Threads hype. Still, it’s worth l...
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Another Milan Design Week has come and gone, informing the design world on what’s top of mind for the industry right now – and giving brands an opportunity to create major buzz, if done right. A ne...
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New York is gearing up to celebrate all facets of design with an extensive array of events for NYCxDESIGN 2024. Outside of the fair's standout programming, this year's lineup promises a diverse ran...
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Wellness trends are more influential than ever, shaping consumer behavior and brand engagement. For PR and marketing professionals, staying ahead of these trends is crucial to crafting resonant cam...
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We talk a lot about events from the guest perspective, often overlooking the individuals that make your gathering memorable. We tapped the pros behind the scenes to find out what they wish event cl...
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