Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
The nuances of marketing to today’s luxury landscape are many – from quiet luxury to designer price increases to a new generation becoming more influential in this space. While catering to high net...
During this week’s webinar, we heard about how a considered, less-is-more approach to press trips can help PR partners co-create meaningful and memorable stories with Dossier magazine Editor-in-Chi...
As the Billion Dollar Boy team writes,”generative AI is transforming the creator economy, supercharging creativity and driving exceptional ROI.” Their latest intelligence report explores just how g...
In a world where social media platforms constantly evolve, one trend has captured the attention of both consumers and brands alike: livestream shopping. Lucy Robertson, Head of Brand Marketing at S...
Anyone that works on events will definitely appreciate these reminders on RSVP etiquette by Trish Nicol Agency founder Trish Varker-Miles. Below, she breaks down six rules all guests should follow ...
Analog Events produced a star-studded night at Sunset Tower's Tower Bar celebrating a perfect pairing: Tennis legend Roger Federer and the timeless elegance of Oliver Peoples. The launch of Federer...
