Journal
Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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In this series, we flip the script on travel and hospitality PR pros to see where they’re headed and what they’re taking with them. This week, we spoke with Gizem Ozcelik, founder and CEO of GO PR,...
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A cadre of young talent is making waves in the marcomms industry, recognized for their creativity, strategic acumen and dedication. From the behind-the-scenes work that makes a company operate smoo...
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Real estate marketing and PR is undergoing a transformation, driven by innovative storytelling, immersive experiences and strategic creativity. Industry leaders are redefining how we connect with a...
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Winning in international markets takes thoughtful strategy, and we learned some of these best practices from Canadian marcomms pros with expertise in bringing brands across the border – and vice ve...
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We’ve seen a sharp rise in luxury brands collaborating in the sports space, from F1 partnerships to Sotheby’s hosting their first series of auctions dedicated to sports collectibles. Tennis represe...
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As the Cannes Lions festival approaches, many marcomms pros are packing up and heading out to network, support clients, host activations and more. Read on to learn what a few industry leaders are m...
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