Miami isn’t just a vibrant coastal city—it’s a hotspot for marketing and communications pros who are shaping culture, building standout brands, and bringing campaigns to life with a uniquely Miami perspective. In this guide, meet some of the experts making waves in the city and discover their favorite spots to eat, shop, recharge, and find inspiration. Whether you’re in town for business or planning an extended stay, consider this your marcomms-savvy guide to Miami.
Brian Feit, Co-Founder, BMF
What categories do your clients fall into?
At BMF, we’re fortunate to work with clients across a wide range of categories. From automotive to beauty, our approach is intentionally versatile, allowing us to bring creative and strategic solutions to brands of all shapes and sizes. That said, some of our most notable work has been in the entertainment, hospitality, travel, and luxury spaces, where we’ve had the opportunity to create cultural impact and drive meaningful engagement. Ultimately, our strength lies in our ability to adapt and deliver, no matter the sector, from high to low.
What makes the Miami marcomms world unique?
What makes the Miami marcomms world so unique is the incredible community here. This city is full of movers and shakers, tastemakers, and cultural drivers who are shaping not just Miami, but the global conversation. Miami has become a true hub of influence, where creativity and impact travel far beyond the local market. I also really appreciate the work that The PR Net does to create spaces for these individuals to come together, network, and collaborate. That spirit of community and cross-pollination is part of what makes Miami such a dynamic place to be.
What are your go-to spots to dine, shop, work out, primp, or unwind in the city?
In Miami, I find myself going back to a few favorite spots again and again. Sunset Harbor has an incredible mix of restaurants and yoga/pilates studios that I love, and Lincoln Road is really going through an amazing transformation, so I can’t wait to see that continue to unfold. For dining, I’m a big fan of Call Me Gaby, and Miami’s best kept secret is the fried chicken from Joe’s Take Away. And if I’m looking for something quick but perfect, La Sandwicherie has the best salads, juices, and smoothies in town. Beyond food, one of the things I love most about Miami is how bike-friendly it is. The boardwalk is such a great place to ride, clear your head, and unwind.
Can you share a sneak peek of an exciting current or upcoming project?
BMF activates year-round and we’re fortunate to have a presence at nearly every tentpole on the cultural calendar. We just finished up successful projects at Monterey Car Week and US Open and now I’m especially excited about what we have coming up for New York Fashion Week. This year, we’ll be activating with at least five different brands, each bringing its own unique energy and vision to the week. It’s always one of the most dynamic moments of the year for us, and I can’t wait to share what we’ve been working on. Beyond that I’m super excited about our upcoming activations at both F1s, Halloween at The White House, and of course Art Basel!
Diana Gdula, Director, PR & Partnerships, The Ritz-Carlton Yacht Collection
What categories do your clients fall into?
Working in-house at The Ritz-Carlton Yacht Collection gives me a unique lens on how PR fits within a full-funnel marketing strategy. Being fully immersed in the brand lets me see the broader role communications and marketing play in driving the business forward. As first to market, we’re shaping a new category of luxury travel at sea, and this space continues to grow.
Day to day, that means shaping PR strategy, expanding our global reach, and immersing press, influencers, and industry leaders in firsthand experiences where the story is unfolding. We’re fortunate to collaborate across teams and with our agency partners, who help us bring creative story angles and meaningful collaborations to life. Our focus is on building awareness and inspiring consideration in thoughtful, impactful ways, positioning the brand as a defining voice in luxury travel.
What makes the Miami marcomms world unique?
Miami’s marcomms landscape is dynamic and has evolved meaningfully over the past two decades. We’ve moved from an event-focused destination to a priority market for many brands, especially in luxury, thanks to an affluent and aspirational consumer base and our position as a gateway to Latin America and the Caribbean. With English and Spanish intertwined, teams build cross-cultural narratives tailored to regional audiences, making cultural fluency and bilingual capability essential.
Alongside core tourism, hospitality, and entertainment, Miami is seeing a booming culinary scene, retail expansion, strong real estate and CRE, a growing wellness movement, and emerging tech and finance. Miami attracts top talent and investment thanks to favorable taxes, year-round sunshine, and direct global connectivity. It remains activation-driven and key for beauty, fashion, wellness, and DTC. Anchor moments like Art Basel and Formula 1 create cultural peaks for storytelling, and the push toward digital innovation makes Miami a natural base for brands expanding into LATAM and beyond.
Beneath the buzz, Miami is community-driven, philanthropic, and collaborative, with a global mindset. The city’s entrepreneurial spirit is shaping business and creativity worldwide. We’re diverse, open-minded, and comfortable pushing boundaries. Our advantage is translating a brand’s identity across regions while strengthening global presence through product launches, seasonal campaigns, and trend-driven editorial moments. Tailored, culturally intelligent storytelling grounded in a true understanding of the local market drives long-term positioning.
What are your go-to spots to dine, shop, work out, primp, or unwind in the city?
Miami offers the best of both worlds with a mix of high energy and a slower, restorative pace. It’s tropical and effortless, with great shopping, dining, and culture. Living close to the water, the ocean’s calming vibe resets everything and helps me slow down and be present. The city is an outdoor playground, so I try to prioritize 15–20k steps with early morning or evening beach walks as often as I can.
It’s been exciting to see the culinary scene take off. My favorites are Boia De, Cote, Doma, The Surf Club, Sunny’s, Silverlake, Avra, and Daniel’s. The Champagne Bar at the Four Seasons Surfside is gorgeous for drinks. Anita Gelato for an after-dinner treat. I also love sunset walks at South Pointe Park with a Joe’s Takeaway picnic.
For shopping, it’s fun to walk the Design District or Bal Harbour Shops. I like to stop by the Johanna Ortiz pop-up, and Makoto or Hillstone for lunch. Cooking classes at Eataly are a great rainy-day activity. I also like to support local brands like Eberjey and Alexis, and Glaser Organic Farms for my kitchen.
My beauty go-tos are Tiago “The Eyebrow King” for brows, NailsLab Miami for an amazing mani-pedi, and Galina Kerr for the best facials.
Can you share a sneak peek of an exciting current or upcoming project?
Coming off the successful launch of our third yacht, Luminara, we’re focused on expanding our presence and keeping momentum strong. In the year ahead, we’ll broaden our global footprint with entry into the Asia-Pacific region in December, Alaska next summer, and French Polynesia and Hawaii next winter. We also have a few special collaborations in the works that we look forward to sharing soon.
Durée Mellion Ross, Founder & President, Durée & Company
What categories do your clients fall into?
Durée & Company partners with clients across a wide range of industries including luxury real estate, hospitality, lifestyle, nonprofit, corporate, healthcare, marine and yacht, and cannabis. From leading residential developments and national restaurant concepts to community foundations, emerging health and wellness brands, and clients in the marine and yachting capital of the world, our portfolio reflects our agency’s ability to tailor strategies across numerous sectors.
What makes the Miami marcomms world unique?
At Durée & Company, we live by the belief that you only have one chance to make an indelible impression, and South Florida and Aspen are ideal places to do so. The communications industry is defined by its range of industries and people, entrepreneurial spirit, and strong sense of community. Every day brings new opportunities. The market demands adaptability and rewards creativity. Whether in real estate, hospitality, nonprofits, or emerging sectors, what makes this field unique is how quickly it evolves and how deeply relationships shape success.
What are your go-to spots to dine, shop, work out, primp, or unwind in the city?
For dining, Makoto at Bal Harbour Shops is a longtime favorite for sushi, sashimi, and signature dishes like tuna crispy rice and Wagyu beef hot stone. On Las Olas, Catch & Cut has quickly become a go-to for its seafood-forward menu and lively atmosphere. Shopping at Bal Harbour Shops always delivers unmatched luxury and setting.
CityPlace Doral is a vibrant open-air destination that combines dining, entertainment, boutique retail, and family-friendly experiences in one setting.
When it comes to leisure, Fort Lauderdale shines as the yachting capital of the world and the Venice of America. It is the ideal place to host marine and yacht clients, enjoy the waterfront lifestyle, or take part in major boating events. We also enjoy live music at the Hard Rock and Miami HEAT games, while private Pilates sessions are a staple for wellness.
Can you share a sneak peek of an exciting current or upcoming project?
As South Florida continues to be a draw to numerous new residents, Durée & Company is currently leading PR and marketing for several high-profile luxury real estate projects, including Ombelle Fort Lauderdale, Glass House Boca Raton, and ALINA Residences. These developments are shaping the future of South Florida’s skyline and lifestyle, and we are proud to be at the forefront of their launches with integrated strategies that span public relations, social media, community relations, and events. We are also preparing for the Fort Lauderdale International Boat Show, one of the world’s premier marine showcases, which provides an unparalleled opportunity to highlight our clients in the marine and yachting industries on a global stage.
Fernanda Aceves, Founder, JOYIGNITEPR
What categories do your clients fall into?
At JOYIGNITEPR, our core clients are in the restaurant, luxury, entertainment, and music sectors. We partner with high-end dining concepts and hospitality brands, develop strategies for luxury experiences, and work closely with artists and entertainment projects in the Latin music space. Our focus is on creating curated storytelling and cultural experiences that connect these worlds and position our clients at the forefront of Miami’s dynamic scene.
What makes the Miami marcomms world unique?
Miami is unlike any other market because it’s a true cultural crossroads. The marcomms scene here blends U.S. trends with Latin American and European influences, making it vibrant, fast-paced, and globally relevant. What sets it apart is the ability to craft campaigns that resonate with a multicultural audience, while also tapping into the city’s role as a hub for luxury, travel, and entertainment.
What are your go-to spots to dine, shop, work out, primp, or unwind in the city?
Can you share a sneak peek of an exciting current or upcoming project?
One of the most exciting projects we’re leading is with Iron Hammer Music, a new label with a bold mission: to break records and free the artists. At JOYIGNITEPR, we are heading the marketing and communications strategy, helping shape its positioning as a disruptive force in the industry.
Iron Hammer is focused on partnering with artists who have singles with viral potential and ensuring they receive fair, transparent agreements. A key part of this vision is our partnership with TikTok, where we’re leveraging SoundOn distribution to give artists better visibility and access to global audiences.
Our main focus is on genres with explosive growth potential, including Brazilian funk, regional Mexican, dembow, and Latin music overall. Through brand development, storytelling, and digital rollout campaigns, our goal is to establish Iron Hammer as the go-to platform for artists seeking both creative freedom and global market impact, while reshaping the way Latin music is distributed and promoted.
Giselle Lafaurie, Founder, The Dot Lab
What categories do your clients fall into?
At The Dot Lab, we believe that public relations is about more than visibility—it’s about storytelling with purpose. As a boutique PR agency, our focus lies within the lifestyle space, spanning beauty, wellness, fashion, hospitality, real estate, and the many dimensions of luxury living. What sets us apart is our discerning approach: we don’t just represent brands, we curate partnerships.
Whether working with established names or handpicked emerging labels, we seek out projects that embody the essence of luxury—brands that marry exceptional design, thoughtful branding, and uncompromising quality. This selectivity ensures that every client we represent aligns with the same standard of excellence, allowing us to create strategies that feel both authentic and aspirational.
The Dot Lab is not about volume; it’s about impact. By cultivating long-term relationships and leveraging our deep understanding of the lifestyle and luxury sectors, we craft narratives that resonate, elevate, and endure.
What makes the Miami marcomms world unique?
Miami’s marcomms world is unique because it serves as a cultural and business bridge between Latin America and the U.S. Its diverse, multicultural environment allows brands to connect authentically with both Hispanic and general markets, while also attracting European brands that see Miami as a gateway for expanding into the U.S. market. It’s an ideal hub for expansion, networking, and creative activations.
What are your go-to spots to dine, shop, work out, primp, or unwind in the city?
I love Bellini at Mr. C Miami—the views and their endive salad are incredible. Mandolin is a longtime favorite, and I’m obsessed with Nami Nori when I crave sushi. I’m a big fan of Silvia Tcherassi and Johanna Ortiz, and I love Castañer for shoes at Aventura Mall. I also enjoy Miami’s pop-ups, especially Stitch Lab. For workouts, I switch between Anatomy, Pilates One, and The Breakfree. And when it’s time to unwind, I treat myself to La Mer facials with Mimi—she’s the best.
Can you share a sneak peek of an exciting current or upcoming project?
We are thrilled about an upcoming collaboration between two of our valued clients. We will be announcing it very soon, and we cannot wait to share the details—it is going to be a truly stunning partnership.
Kimberly Nolan, Founder, KN PR
What categories do your clients fall into?
My clients fall into the hospitality space. I’ve had a lifelong passion for hospitality. I started working in restaurants, nightclubs, lounges, and hotels from the time I was 15 until my early 20s. Before getting into PR, I was managing a nightclub and lounge in Boston (where I’m from) before moving to Miami in 2013 to start my career with Harrison & Shriftman.
My current roster includes Dante’s HiFi; Inter Miami and Chase Stadium, where I work with their F&B team and Oak View Group to highlight fan experiences from a culinary perspective and oversee the Guest Chef Program, inviting local Miami chefs to cook for the team owners; and Capital One Arena, where I’m helping with F&B PR and assisting with curating their guest chef program.
I also represent CasAzar Tequila, a Miami-based ultra-premium tequila brand. On the nonprofit side, I serve on the board of Style Saves, where I assist with donor relations and act as Food & Beverage Director for the annual Back-to-School event. This event, which curates in-kind food and beverage partners to feed 25,000 students and families, is the largest of its kind in the country. Most recently, I recently started working with the iconic Knaus Berry Farms, which has never done marketing, PR, or advertising since opening in 1956, yet remains one of Miami’s most beloved institutions.
I keep a small, curated list of clients because I want them to feel like I’m “in-house” — giving each account the attention it deserves while still having room to be creative. I also co-created the Soho House Foodie Club, curating monthly dinners across Miami at favorite local restaurants.
I started my company in 2017 because I wanted to build something on my own terms — working with clients in the way I find most valuable for them. As a one-woman show, I keep my roster tight so I can give every client the attention they deserve.
What makes the Miami marcomms world unique?
Miami is an interesting market. We have fewer “traditional” media outlets than other cities, so success comes from blending PR with strategic brand partnerships, social media and influencer campaigns, and connecting clients with like-minded partners and target audiences.
Often, I am the target consumer for my clients. I’m out trying new restaurants, paying attention to what’s trending, and noticing where people are spending their time and money. That firsthand experience helps me shape strategy and keep clients in the know.
Miami is also very transient. During the pandemic that shifted, but we’ve returned to pre-pandemic seasonality, which can be a constant challenge for hospitality clients. There’s no one-size-fits-all approach here, strategies have to be nimble and ready to pivot with the market. With such a global, ever-changing audience, the key challenge is always: how do you reach the right people at the right time?
What are your go-to spots to dine, shop, work out, primp, or unwind in the city?
I’m all about self-care: monthly facials at Sana Skin, quarterly facials with my longtime skincare guru LisaMarie Skin Care (IYKYK), functional fitness with my trainer Sanu Nefer Amen at Anatomy, pilates at Pilates One, and weekly hot yoga at Mimi Yoga Coconut Grove with my friend and fellow PR queen Robin Diamond, who teaches there on Fridays.
When it comes to restaurants, my favorites change constantly (too many good options!). Lately, I’ve been excited about To Be Determined, Sunny’s, Tacos Ataranados, and Recoveco. Some of my all-time standbys are Boia De, Lucali, Cote, Sushi Yasu, and Pueblito Viejo.
For going out, I love Zey Zey — amazing food plus a great lineup of live music and DJs. But my all-time Miami favorite, hands down, is The Standard Spa. I’ve spent countless hours in the hammam; to me, nothing else in the city compares.
Can you share a sneak peek of an exciting current or upcoming project?
I’ve been having a lot of fun with CasAzar Tequila, assisting with partnerships and “connecting the dots” are my favorite parts of the job, and we’ve got some exciting collaborations coming up, including one with the James Beard Foundation.
I’m also gearing up to work with Monumental Sports & Entertainment and the Capital One Arena team on their massive three-year renovation project. I’ll be assisting with F&B PR, helping build awareness for their culinary program and premium experiences as construction unfolds. Phase one launches this month, and I’m looking forward to diving into a new market and telling that story as it evolves.
Zoila Castro & Valeria Calderon, Co-Founders, Nomad Marketing
What categories do your clients fall into?
At Nomad, we’re lucky to collaborate with clients we genuinely love across fashion, beauty, hospitality, lifestyle, and wellness. From boutique brands with big dreams to global companies with established voices, our focus is always the same: bringing their story to life through creative strategy, authentic influencer partnerships, and digital storytelling that connects with people.
What makes the Miami marcomms world unique?
Miami is unlike anywhere else. It’s a cultural crossroads where Latin American vibrance meets a global creative energy. The city has this fearless spirit, brands aren’t afraid to experiment, to be bold, and to lean into authenticity. As Latinas, we see how the multicultural nature of Miami pushes us as marketers to think beyond trends and really tap into community-driven ideas.
What are your go-to spots to dine, shop, work out, primp, or unwind in the city?
Dine: As Peruvians, we always crave a taste of home, so Intimo in Miami Beach is at the top of our list. We also love the timeless vibe of Casa Tua, the flavors at Manta in Wynwood, and the energy of Korean steakhouse COTE, an icon in its own right.
Shop: The Design District feels like a playground of creativity, mixing Latin designers like PatBO with international staples like Loewe. Plus, the cafés around there are perfect for a quick coffee and people-watching.
Workout: Miami Pilates! It’s where I go to recharge and it’s hands down the best reformer workout in the city.
Unwind: For us, nothing beats The Standard Spa or Faena. Whether it’s a massage, brunch with friends, or just soaking in the atmosphere with a beach day, those places always feel like a mini reset.
Can you share a sneak peek of an exciting current or upcoming project?
We’re really excited to be working on the launch of Péché Mignon, a French-inspired champagne bar opening in Edgewater—it’s a completely new concept for Miami and we can’t wait for people to experience it. We’re also collaborating with OliviaUmma, a Korean beauty brand that’s about to shake up the U.S. market starting here in Miami. Both projects are so different, but they really capture what we love most at Nomad: bringing global ideas to life in a way that feels local and community-driven.
Ellie Hayworth, Founder, Hayworth
Photo: Gesi Schilling
What categories do your clients fall into?
At Hayworth, we specialize in the visual arts, design, and culture sector which means we predominantly work with museums, galleries, art fairs, individual artists, and cultural organizations.
What makes the Miami marcomms world unique?
Miami’s marcomms landscape is uniquely cross-disciplinary in that so many of our iconic artists and arts organizations collaborate across sectors including hospitality, lifestyle, luxury, and fashion. For a marcomms agency, this synergy affords a wealth of opportunity for collaboration! And, as an extension of our company vision, it means that we are able to make art accessible and intrinsic for a broad audience of arts aficionados and enthusiasts alike. One always needs to approach art with a curatorial eye, but that shouldn’t mean that it cannot be a living and breathing part of everyday life for people both within and beyond the art world. As such, Miami offers more freedom to distill high art down to an experience for audiences both well versed, and aspirational, in their canonical art knowledge.
What are your go-to spots to dine, shop, work out, primp, or unwind in the city?
I approach all aspects of life with an artful lens and therefore the places I frequent reflect that ethos:
In terms of our go-to dining spots, Boia De is at the top of our list! Not only is their cuisine innovative and unconventional, they embody an intentionality from their decor to their soundtrack that sets the tone from the moment you step into their terrazzo-clad, intimately scaled dining room. If I’m looking for a low-key dive for a burger and a martini, Fox’s Lounge is my ultimate staple.
As for shopping, The Wardrobe and More is my first stop. Natalie Pons has curated a lifestyle concept boutique that hits all the high points for me: think whimsical tablewares, Clare V accessories, and coffee table books about life & style icons Carolyn Bessette Kennedy, among others. The wardrobe itself harkens to Diane Keaton in “Something’s Gotta Give” — understated elegance with a feet-in-the-Hamptons-sand kind of feel that takes me back to summering when I lived in New York.
As for my wellness and beauty routine: Wendy at Studio Raūpo has magic hands; Sana Skin is the only trusted facial in town; and Tremble remains the premiere pilates burn.
Ultimately, when I’m looking for some inspiration and a bit of time to unwind, Books & Books in Coral Gables always whets the intellectual palette.
Can you share a sneak peek of an exciting current or upcoming project?
We have several exciting projects on the horizon for Miami art season: We are working with the beloved Bakehouse Art Complex on their 40th Birthday celebration taking place on November 7th. This celebration inaugurates a three-part exhibition entitled Bakehouse at Forty: Past, Present, and Future that contextualizes the organization’s impact on Miami’s art community through a temporal lens. Though present and future (a look ahead at the campus revitalization plan) are both very compelling, I’m most excited to revisit the newly digitized archives that stretch back 100 years to the birthdate of the iconic Merita Bread factory that now houses the Bakehouse.
Beyond this celebration, we are supporting the “Art After Dark” panel discussion and artist-led reception on December 3rd for MSC Cruises in collaboration with Miami-Dade County’s Art in Public Places program. The terminal boasts a robust site-specific art program within its newly minted facilities, including an incredibly compelling work by ceramic sculpture Lauren Shapiro that features two monumental friezes exploring the delicate relationship of coral reefs and marine ecosystems.
Lauren is one of six artists to participate in the commissioned program. Others include: Hugh Hayden, Juana Valdes, Danielle Roney, and Mark Fleuridor.
Paula Gomez, Vice President, The Dana Agency
What categories do your clients fall into?
The Dana Agency is a leading public relations agency specializing in branding strategy for a wide array of local, national and international brands spanning destination marketing, hospitality, food and beverage, real estate, arts and culture, health and wellness, fashion, consumer products, beauty, nonprofits, and more. We have offices, teams and clients in Miami, Fort Lauderdale, New York, Chicago, Los Angeles, San Francisco, Washington, D.C., and throughout Texas. We have a proven track record of cutting through media clutter using a blend of public relations, special events, social media, influencer relations, the curation of brand partnerships and activations, and other buzz-building tactics.
What makes the Miami marcomms world unique?
Miami is one of the most dynamic cities in the world, with plans evolving and trends changing at the speed of light. Staying ahead of the curve is critical in this industry, but in Miami, we’ve turned it into an art form. Also, Miami’s economy and lifestyle are not built around one key sector; we have an entire ecosystem that defines our city and, as a result, how we approach our communications strategies for our clients. For example:
Miami-Dade County is made up of 34 municipalities, each with its own unique soul, so you really have to understand each market and approach it like a destination in its own right. Lastly, while speaking two languages is not a requirement, it certainly does give you an upper hand.
What are your go-to spots to dine, shop, work out, primp, or unwind in the city?
When I’m at the office, I love going to Maman in Wynwood for a coffee, salad or just about anything else. If I have a sweet tooth, I will walk over to Fireman Derek’s Bake Shop. While everything there is exceptional, I can’t help but order the Coconut Custard Pie almost every time. My obsession with Motek is absurd, and I will go 100% out of my way for it!. The Dana Agency represents Lincoln Road on Miami Beach and Esplanade at Aventura, two very distinct retail centers in South Florida, so I love doing a little shopping whenever I’m there—and supporting my clients in the process. With two young kids and a full-time job, moments to unwind are rare, but I do love going to Coconut Grove. There’s tons of green space for the kids to run, ride their bikes, play in the parks, etc., and so many amazing restaurants and shops. I especially love the new Da Angelino Cucina Italiana by Ariete Hospitality and Graspa Group. There is a lot of history and architectural beauty in the Grove, too. I just love to hang out there, have a glass of wine and soak it all in.
Can you share a sneak peek of an exciting current or upcoming project?
Earlier this year, The Dana Agency was selected as the agency of record for the Greater Miami Convention & Visitors Bureau. In being selected, we made GMCVB history twice: as the first-ever agency to win both the regional and national scopes of work and as the first non-New York-headquartered agency to win the national account. We are currently putting together our first full fiscal year plan with so many milestone moments. Sports tourism is going to be a big destination driver for 2026, anchored by the World Cup, but reinforced by annual iconic events like the Formula 1 Miami Grand Prix, NASCAR’s Championship Weekend returning to Homestead-Miami Speedway, and more. I would also be remiss not to mention Art Week, which is our agency’s version of the Super Bowl. Every year, we simultaneously manage curated exhibits and programming on behalf of our client roster and sign on global brands looking to activate. We can’t wait to share more about Lincoln Road’s Art Week installation, David LaChapelle’s new exhibit and more.
Amy Sedeño, VP & Partner, Strategic Development, CIIC PR
What categories do your clients fall into?
CIIC PR is a specialized public relations agency with offices in New York, Miami, and Los Angeles. Our client base spans the travel and hospitality industry, from luxury boutique hotels and global hotel chains to hotel management companies, restaurants, and destinations. We cover the full spectrum of hospitality communications.
What makes the Miami marcomms world unique?
Miami’s marcomms world is unique because it operates at the crossroads of cultures, industries, and global influence. Known as the gateway to Latin America, Miami is a true cultural hub where diverse audiences, languages, and nuances converge, making communications here especially dynamic and layered. For an agency like CIIC, Miami’s role as an international tourism capital adds another dimension. The city is home to some of the biggest players in the hospitality and travel sectors, from cruise industry leaders like Royal Caribbean and Norwegian to global hospitality brands such as SH Hotels & Resorts. This unique combination of multicultural energy and industry leadership makes Miami an unparalleled market for strategic communications.
What are your go-to spots to dine, shop, work out, primp, or unwind in the city?
So much! It feels like every day there’s a new offer in Miami. I’m a big foodie and love trying new restaurants, but one of my favorites I keep going back to is Zitz Sum by the talented Chef Pablo Zitzmann. For good ambiance and Mexican food, Koko is perfect for a girls’ night out. For a family-friendly quick bite, Chug’s will always be my go-to, and lately I’ve been loving Pura Vida ice cream. Sospiro, my favorite neighborhood wine bar in Coral Gables, is another standout with its curated wine list, authentic Italian bites, and the friendliest, warmest staff. For the ultimate PR girl self-care, Sana in Coconut Grove offers facials that leave you with a super glow. I’d be remiss not to mention the beach. One of my favorite pastimes is spending family time at Virginia Key, hitting the Pinecrest Farmers Market on Sundays, or strolling through Fairchild Garden for a dose of nature.
Can you share a sneak peek of an exciting current or upcoming project?
CIIC is turning 30 next year, and we’re preparing to make a big splash to celebrate this milestone. One of our most exciting recent developments is the debut of our Los Angeles office. Establishing a West Coast presence has been a long time in the making, and we’re thrilled to now support our clients seamlessly from coast to coast.
Nicki Goebel, Senior Account Director, Bacchus Agency
What categories do your clients fall into?
Our clients fall into the luxury category, where we specialize in understanding and speaking to the mindset of the ultra–high-net-worth individual.
Bacchus Agency was founded in hospitality and fashion and has since evolved into a global creative communications agency spanning hospitality, wellness, real estate, food & beverage, VIP , yachting, automotive, and beyond. We’ ve maintained that same structure here in Miami as in our London headquarters.
In hospitality, we work with groups such as MILA, 84 Magic Hospitality, and Hive Hospitality. In real estate, we represent THE WELL Bay Harbor Islands and THE WELL Coconut Grove, the first-ever wellness residences, in partnership with Miami-based developer Terra. We also lead some of Bacchus’ more specialised accounts, including Northrop & Johnson, the leading luxury yacht brokerage in the United States, and Hedley Studios, which merges automotive craftsmanship with artistry.
Ultimately, Bacchus Miami, like Bacchus globally, is best positioned to serve clients in the luxury space, where clients wish to communicate the outstanding hospitality, goods and services they provide.
What makes the Miami marcomms world unique?
While Miami does not have the same concentration of legacy national media as New York or Los Angeles, it thrives on a dynamic ecosystem of regional outlets, global correspondents, and an influential network of tastemakers, social voices, and content creators who set trends. Storytelling here must be hybrid—balancing traditional press relations with social-first activations.
The strongest results come when global strategy is paired with local insight. At Bacchus, our Miami office is dedicated to understanding the local community and cultivating relationships that sustain business through both high and low seasons. At the same time, our global offices provide consistent connectivity with national and international media as well as tracking the UHNW who constantly visit Miami and encouraging them to engage with our local brands. “The Magic City ” which continues to draw worldwide attention.
What are your go-to spots to dine, shop, work out, primp, or unwind in the city?
Coconut Grove is absolutely my favorite neighborhood in Miami. I love strolling its tree-lined streets and often stop into Cotoletta or 3190 for a quick bite at their always-delicious, menuless restaurants. I can never resist popping into Books & Books, which usually leaves my wallet empty but my heart full.
My newest favorite hangout is the members-only Harbour Club, home to more art than any other membership club in Miami. The community there has become one of the most collaborative and unique in The Magic City.
Because I adore art in all its forms, you ’ll often find me chasing the next great cultural moment, whether it’s a performance at the Adrienne Arsht Center, an exhibit at PAMM, a comedy show with Brittany Brave, or new work from Josh Aronson and beyond.
When my friends and I are out in the evenings, I’m a regular at Sweet Liberty, MILA, Bay Club, Twist, and The Champagne Bar, each offering a different kind of night out, depending on the mood.
Can you share a sneak peek of an exciting current or upcoming project?
Miami continues to grow at an exponential pace, with countless exciting projects on the horizon. Amazónico, the celebrated global restaurant brand, has chosen Miami for its U.S. debut. THE WELL Bay Harbor Islands is set to become the city ’s next obsession, bringing world-class wellness into the fabric of everyday life. And while there are many more in the works, some details will have to stay under wraps for now.
One of the most anticipated moments ahead is the arrival of The Golden Vines—often called the Oscars of the fine wine world. For the first time, this gourmand celebration will land in the U.S., with Miami as its host city. With many of our other clients involved, this thrilling moment promises to feel like a true Bacchus Miami takeover of the city.
