Journal
Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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Influencer marketing has become a pervasive element of a successful comms strategy, with marcomms professionals playing a crucial role in ensuring mutually beneficial collaborations for all stakeho...
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Meet the minds behind the scenes: the beauty comms pros who orchestrate and shape the narratives of your favorite brands. Keep an eye on these power players, with their unique backgrounds and reput...
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At the beginning of every year, San Francisco-based boutique lifestyle agency Cinch PR curates a meticulously-researched trend report to share with clients and close contacts. The report, which inc...
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Navigating emerging trends and shifting algorithms gives creators and social media managers enough to do, without considering the dreaded creative blocks we all run into once in a while. The team a...
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Before the “big game,” Brandon Koppel, Director of Marketing at ENTER, delves into a unique perspective on the Super Bowl phenomenon—one that goes beyond the well-trodden path of dissecting commerc...
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Recognizing the pivotal role DEI plays in effective brand engagement, Jenny Medina Morris, Managing Director of Omniculture Communications, highlights the intricacies of language and culture. Read ...
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