Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
In the midst of the uncertainties surrounding 2024, Inkhouse CEO Beth Monaghan and BerlinRosen Holdings Principal Jonathan Rosen share insights on key trends they’re watching this year – from the g...
This year is poised to be a transformative one for the cannabis industry, marked by a convergence of legislative shifts, burgeoning product categories and the ever-growing influence of marketing st...
Doing dry January? Congratulations on reaching the halfway mark. It seems like more people are participating every year; a recent Tinder report, for example, discovered that one in three Canadian y...
Marcomms industry experts have spoken: 2024 promises to be a year marked by intriguing trends and transformative shifts. From the fusion of fashion and hospitality, to a fresh approach to influence...
On the heels of Bacchus’s 25th anniversary, we sat down with co-founder & chief creative officer Charlotte Lurot to learn the latest agency updates and the approach that has shaped such global ...
Dive into the AI regulation debate with Matt Caiola, co-CEO of 5WPR and leader of its digital agency, The HOW. From ethical dilemmas to preparing for potential regulations, read on to stay ahead in...
