Journal
Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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During this week’s webinar, we heard about how a considered, less-is-more approach to press trips can help PR partners co-create meaningful and memorable stories with Dossier magazine Editor-in-Chi...
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As the Billion Dollar Boy team writes,”generative AI is transforming the creator economy, supercharging creativity and driving exceptional ROI.” Their latest intelligence report explores just how g...
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In a world where social media platforms constantly evolve, one trend has captured the attention of both consumers and brands alike: livestream shopping. Lucy Robertson, Head of Brand Marketing at S...
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Anyone that works on events will definitely appreciate these reminders on RSVP etiquette by Trish Nicol Agency founder Trish Varker-Miles. Below, she breaks down six rules all guests should follow ...
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Analog Events produced a star-studded night at Sunset Tower's Tower Bar celebrating a perfect pairing: Tennis legend Roger Federer and the timeless elegance of Oliver Peoples. The launch of Federer...
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For small business owners and startups, navigating the realm of PR can feel daunting. Wondering what the most effective way to get your business’ name out there is, and when should you consider hir...
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