The PR Net

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How L’Oréal’s Jackie Staub Balances AI and Emotion in Brand Strategy

As AI continues to transform the marketing industry, the challenge isn’t just adopting new tools — it’s using them without losing the emotional depth and authenticity consumers expect. Drawing on years of experience in retail strategy, Jackie Staub, Vice President of Retail & Business Strategies at L’Oréal, offers a personal perspective on how brands can harness AI to enhance creativity, re...

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Travel Trends for 2022

The Hawkins International team recently released their annual TrendHawk report, a collection of fact-filled articles covering developments we’ve noticed in the travel and lifestyles spheres across ...

The PR Net 100, 2022

Following an incredibly successful debut in 2021, The PR Net 100 returns for its second year, celebrating talent, innovation and influence in the PR agency world. 100 leading agencies will be recog...

Frieze Art Fair Los Angeles 2022 Highlights

Frieze returned to Los Angeles this month after two years off, making up for lost time with a myriad of events, pop-ups, launches and celebrations in addition to the usual standout fairs and galler...

10 Recipes for Celebrating National Margarita Day

We consider the fact that National Margarita Day is February 22 something of a gift from the cocktail gods. It may be the dead of winter, but this is a fun way to warm up and get crafty in your kit...

Inclusive marketing is about more than getting brands’ products and services in front of target markets; it’s about creating meaningful connections with diverse audiences through relevant strategie...

How to Start Collecting Art

Whether you're outfitting the walls of a new home or considering collecting art as an investment, exploring the myriad options and discovering pieces that resonate with you is an exciting, if sligh...

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