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Journal

How L’Oréal’s Jackie Staub Balances AI and Emotion in Brand Strategy

As AI continues to transform the marketing industry, the challenge isn’t just adopting new tools — it’s using them without losing the emotional depth and authenticity consumers expect. Drawing on years of experience in retail strategy, Jackie Staub, Vice President of Retail & Business Strategies at L’Oréal, offers a personal perspective on how brands can harness AI to enhance creativity, re...

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5 Tips for Going Viral on TikTok

Among the top TikTok FAQs marketers and content creators are always solving for, one question stands out: how do we go viral? Check out insights from the pros behind some of the most successful Tik...

Experiential Event Highlight: YSL Beauté Black Opium Illicit Green by Industria Creative

In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. First up: YSL Beauté Black Opium Illicit Green designed by Industria Creative. ...

Artificial intelligence (AI) is the latest technology shaping the future of communications, and at this week's digital event, we heard from experts in the space Aaron Kwittken, founder of PRophet, ...

Case Study: Kroger Chefbot Demonstrates AI's Consumer Power

Written by David Manning, EVP/CMO, A-list Communications In step with this week’s webinar on communications pros embracing artificial intelligence (AI), I thought I’d share a recent case study o...

Interview with Beverly Bond PR Founder Mallory Molinski on the Agency's 4th Anniversary

Beverly Bond PR is celebrating four years in business, and we spoke with founder Mallory Molinski on the agency's milestones to date, plus her key learnings and entrepreneurship advice. Refl...

Culinary PR Firms to Know

If you’re a self-proclaimed foodie, we recommend keeping tabs on the top culinary PRs out there. Why? These agencies and consultants are always in the know on the newest restaurants, latest chef ha...

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