The PR Net

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How L’Oréal’s Jackie Staub Balances AI and Emotion in Brand Strategy

As AI continues to transform the marketing industry, the challenge isn’t just adopting new tools — it’s using them without losing the emotional depth and authenticity consumers expect. Drawing on years of experience in retail strategy, Jackie Staub, Vice President of Retail & Business Strategies at L’Oréal, offers a personal perspective on how brands can harness AI to enhance creativity, re...

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5 Agencies Offering Pro Bono PR Services for BIPOC & LGBTQ+ Owned Brands

As marcomms pros well know, the right marketing strategies and PR pushes can turn relatively unknown small businesses and startups into global success stories. These services often come with a heft...

Events Experts on Trends for 2022

At this point in the pandemic, we know the drill with IRL events. The general consensus is that planners and guests alike love in-person gatherings, we hate to see the cancellations roll in when Co...

Five Minutes With Katie Fontana

Before joining Dream Hotel Group six years ago, Katie Fontana had already supported the team several times. From North Carolina to New York City, she learned the PR ropes in the field, leaving behi...

This month, TikTok hit 1 billion monthly active users. As the video-centric social media platform continues to grow, marketers must find creative ways to engage audiences of all demographics. We ta...

How Web3 Will Change Communications

Written by Ida Kay Many of us remember the rise of the online magazine and how it challenged print’s status as the only medium that mattered. Then there was the introduction of bloggers, back wh...

Beauty Trends to Watch in 2022

New year, new trends: from products made popular on social media to inclusive brands and shifts in marketing, there's plenty to watch for in the buzzing beauty industry this year. We tapped the exp...

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