The PR Net

Journal

How L’Oréal’s Jackie Staub Balances AI and Emotion in Brand Strategy

As AI continues to transform the marketing industry, the challenge isn’t just adopting new tools — it’s using them without losing the emotional depth and authenticity consumers expect. Drawing on years of experience in retail strategy, Jackie Staub, Vice President of Retail & Business Strategies at L’Oréal, offers a personal perspective on how brands can harness AI to enhance creativity, re...

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Experiential Event Spotlight: Rao's Homemade® First Ever Pop-Up Marketplace, The Saucery by Dera Lee Productions

In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. Check out Rao's Homemade's first-ever pop-up marketplace by Dera Lee Productions. ...

5WPR CEO Dara Busch Shares Intel on Food & Beverage PR Strategy for Brands

Dara Busch, CEO of 5WPR, says that great food sometimes isn't enough to land in the news, and plenty of times it requires strategic planning to attract the right people. Whether it means introducin...

Experiential Event Spotlight: The Washington Football Team Name Unveiling by Rise & Set

In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. Check out Rise & Set's work helping The Washington Football Team unveil their n...

Experiential Event Spotlight: H&M Partners with The Gathery to Launch their 2022 Spring Collections

In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. Check out The Gathery's collab with H&M to launch their spring 2022 collections...

Experiential Event Spotlight: Rose Inc Lipstick Lounge

In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. Check out the Rose Inc Lipstick Lounge pop-up by TH Productions below, with comment...

Seasonal Bites: Spring Catering Trends

In-person events are back in full swing, and we’ve been enjoying seeing the bright spring energy manifest in many different ways. From colorful guest attire to an equally vibrant food and bev offer...

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