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How L’Oréal’s Jackie Staub Balances AI and Emotion in Brand Strategy

As AI continues to transform the marketing industry, the challenge isn’t just adopting new tools — it’s using them without losing the emotional depth and authenticity consumers expect. Drawing on years of experience in retail strategy, Jackie Staub, Vice President of Retail & Business Strategies at L’Oréal, offers a personal perspective on how brands can harness AI to enhance creativity, re...

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The 7 Dos and Don’ts of Media Relations

1. Get straight to the point – literally, bullet points work well in a pitch but DON’T totally abandon the press release; editors need it for fact checking 2. Be specific – cite the outlet’s tit...

Wedding Jewelry Trends for the Spouse-to-Be

If you have more weddings than weekends this year, you’re not alone. The New York Times recently reported that 2.5 million weddings are set to take place in 2022, with pandemic postponements largel...

Freelancer Spotlight: Natacha Tonissoo

Meet Natacha Tonissoo, a Brooklyn-based PR pro. Her international upbringing and affinity for globetrotting no doubt influenced her to become a luxury and experiential travel maven, and after over ...

When we hosted our first media relations webinar in March 2020, we discussed best practices for nurturing the symbiotic relationship between publicists and media during that delicate time. We revis...

Experiential Event Highlight: Saks OFF 5th Miami Pop-Up by MKG

In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. Check out the Saks OFF 5th pop-up in Miami by MKG below. The MKG team set ou...

How to Find Influencers for Campaigns

Written by Ali Grant, founder, Be Social Influencer marketing has grown to be a key awareness tactic for many brands. From paid programs to organic gifting, collaborating with influencers has b...

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