The PR Net

Journal

How L’Oréal’s Jackie Staub Balances AI and Emotion in Brand Strategy

As AI continues to transform the marketing industry, the challenge isn’t just adopting new tools — it’s using them without losing the emotional depth and authenticity consumers expect. Drawing on years of experience in retail strategy, Jackie Staub, Vice President of Retail & Business Strategies at L’Oréal, offers a personal perspective on how brands can harness AI to enhance creativity, re...

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6 Tips for Making A Global Brand Locally Relevant

As we learned in our recent webinar on the importance of data in today’s communications rulebook, PR pros need to put as much effort into reaching the right audience as they do in crafting a brand’...

Insider Guide to Miami Art Week 2021

After a year hiatus, Miami Art Week is back and bigger than ever. From the return of the industry’s top annual fairs to artist-centric activations and exciting events, there’s no shortage of things...

Brands We Love: Scanlan Theodore

Aussie favorite Scanlan Theodore quickly became sought-after stateside for their luxury RTW styles. We spoke with the team to learn what about the brand's aesthetic has captured the attention of th...

For PR pros, it's no longer just about telling a brand's story, but instead making sure that it's shared by the right voice on the right channel to reach the right audience. The PR Net founder Lisa...

Through the Looking Glass: 2022 Hospitality Trend Preview

Leading hospitality consulting firms af&co. and Carbonate have debuted their 14th annual hospitality trends report, which explores the influences in food, beverage, hotels, and more that will s...

How to Find & Retain Great Talent

It's an exciting time for marcomms pros to be on the job market, as top agencies and brands across the country have ramped up on hiring post-pandemic. For hiring managers, however, filling the many...

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