Journal
Montréal is more than just a creative hub—it’s home to a tight-knit community of marketing and communications pros who are shaping culture, building standout brands, and bringing global campaigns to life with local insight. In this guide, meet a few of the experts making moves in the city and get their go-to recs on where to eat, shop, recharge, and get inspired. Whether you're visiting for wor...
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Written by Ali Grant, founder, Be Social  Influencer marketing has grown to be a key awareness tactic for many brands. From paid programs to organic gifting, collaborating with influencers has b...
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In a new journal section, we're highlighting the latest experiential events of note by top minds in the industry. Check out the Hulu's How I Met Your Father Consumer Activation by 3CS below.  ...
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In a monumental partnership ideated and developed by creative consultancy 5CRYPTO, The Council of Fashion Designers of America (CFDA), The Sandbox and Polygon Studios are collaborating to bring Ame...
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Coachella, once dubbed the ‘Influencer Olympics’, is about to be staged for the first time since 2019. A lot has changed in the interim, not least the explosion of TikTok. Sedge Beswick, the CEO an...
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Award-winning public relations and digital marketing company First and Last PR hosted “Cake & Cocktails: Untold Stories from Today’s Biggest Leaders in Beauty & Business” virtually on March...
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In order for any brand to make a splash, the marketing team must hit the ground running, moving fast but with focus. For Albert Chong, VP of digital marketing at ILIA Beauty, scaling is all about s...
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