The PR Net

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Influencer Marketing: What’s Working & What’s Not

The influencer playbook is being rewritten. In this roundup, industry leaders reveal what’s getting real results—and what’s getting scrolled past. Read on for their hot takes, fresh tactics, and a few hard truths about what no longer works. Emma Chamberlain x Pinterest courtesy of Autumn Communications Carmela Feliciano, VP of Talent & Creator, Autumn Communications What’s work...

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3 Key Marketing Takeaways from Viral Beauty Brands on TikTok

As marcomms pros continue to navigate TikTok content opportunities, we’ve learned it’s about mastering an art, and not so much an algorithm, like on other platforms. Gheya Boulware, founder of Soci...

Audio is a content category most marcomms pros know they can’t ignore, yet it still feels foreign compared to, say, social media strategy. As such, we hosted a webinar on how to capitalize on the a...

How to Maintain Brand Loyalty in a Socially Driven World

By now we know the power that social media wields – particularly for a brand's bottom line. A viral campaign could take you into cult-favorite territory, but a trendy new competitor could wipe you ...

Lemon8 101

By now you've likely heard something about Lemon8, the buzzy social media platform that has both marcomms teams and content creators curious. We got a quick rundown of what the app is via LA-based ...

Spring Shopping Checklist

The shift into spring can be a tricky one: while some days bring dopamine-releasing weather, others serve as a reminder that winter ends when it pleases. Despite that duality, it’s time to freshen ...

Key Trends from Women’s Fashion Month AW23

A new report released by Karla Otto and Lefty identifies key trends from women’s fashion month AW23, from the influencer landscape to new media moves. Check out some of the highlights below, and se...

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