Fashion marketing is getting a new look as brands shift their focus to meet the evolving expectations of today’s consumer. From the rising demands of Gen Z to AI-driven personalization, the industry is evolving. Experts weigh in on the trends and strategies that will define the future of fashion marketing and how brands can stay ahead.Sezane via bicomTrend: Meaningful connection is redefining f...
While marcomms pros are inherently savvy across many modes of communication, public speaking requires a specific skill set in order to truly be impactful. Jillian Straus, founder of Straus Strategi...
Influencer marketing has become a pervasive element of a successful comms strategy, with marcomms professionals playing a crucial role in ensuring mutually beneficial collaborations for all stakeho...
Meet the minds behind the scenes: the beauty comms pros who orchestrate and shape the narratives of your favorite brands. Keep an eye on these power players, with their unique backgrounds and reput...
At the beginning of every year, San Francisco-based boutique lifestyle agency Cinch PR curates a meticulously-researched trend report to share with clients and close contacts. The report, which inc...
Navigating emerging trends and shifting algorithms gives creators and social media managers enough to do, without considering the dreaded creative blocks we all run into once in a while. The team a...
Before the “big game,” Brandon Koppel, Director of Marketing at ENTER, delves into a unique perspective on the Super Bowl phenomenon—one that goes beyond the well-trodden path of dissecting commerc...
