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How L’Oréal’s Jackie Staub Balances AI and Emotion in Brand Strategy

As AI continues to transform the marketing industry, the challenge isn’t just adopting new tools — it’s using them without losing the emotional depth and authenticity consumers expect. Drawing on years of experience in retail strategy, Jackie Staub, Vice President of Retail & Business Strategies at L’Oréal, offers a personal perspective on how brands can harness AI to enhance creativity, re...

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The PR Net 100: LDPR

LDPR Founder Laura Davidson’s award-winning agency has long been representing clients across the travel space, garnering over 150 industry accolades. The agency has shifted with the changing PR ...

The PR Net 100: No. 29 Communications

No. 29 Communications Given their focus on sustainability and impact, the past year has been a busy one for No. 29 co-founders Melody Serafino and Erin Allweiss. As brands realize the importance...

The PR Net 100: REYA Communications

REYA Communications Travel PR veterans Alexandra Avila and Julie Leventhal are behind REYA Communications, a boutique communications agency supporting luxury travel brands. Driven by the duo’s c...

The PR Net 100: BerlinRosen

BerlinRosen BerlinRosen celebrated its 15th anniversary in 2020, marking the occasion with its first-ever rebrand including new brand identity and website. Both client and team growth have been ...

The PR Net 100: Emma Paton Consulting Inc.

Emma Paton Consulting Inc. Emma Paton, a co-founder of NET-A-PORTER and former president of The Communications Store, launched her own consultancy earlier this year. The fashion and luxury PR pr...

The PR Net 100: Novità Communications

Novità Communications This year marks a significant milestone for Novità Communications: the agency’s 25th anniversary. Led by founder and president Chris Abbate, Novità is a PR, marketing and s...

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