The PR Net

Journal

How L’Oréal’s Jackie Staub Balances AI and Emotion in Brand Strategy

As AI continues to transform the marketing industry, the challenge isn’t just adopting new tools — it’s using them without losing the emotional depth and authenticity consumers expect. Drawing on years of experience in retail strategy, Jackie Staub, Vice President of Retail & Business Strategies at L’Oréal, offers a personal perspective on how brands can harness AI to enhance creativity, re...

Category:

Industry:

The PR Net 100, 2022: Berns Communications Group

Public relations firm Berns Communications Group (BCG) flexed their strategic muscle over the past year, doubling down on a couple of key areas: influencer networks and DEI initiatives. In June...

The PR Net 100, 2022: TURNER

Over the last year, the overarching theme for travel and lifestyle agency TURNER has been expansion – across footprint, categories and talent. The agency saw significant geographic expansion in...

The PR Net 100, 2022: Bacchus Agency

Bacchus Agency has expanded from its London roots and New York presence to further secure its foothold in the US, having doubled its NYC team and introduced a Miami team, with a focus on accoun...

The PR Net 100, 2022: Stuntman PR

A leader in hospitality PR, Stuntman has established itself as an industry disruptor by executing viral publicity campaigns that have resulted in headline news using its own signature proprieta...

The PR Net 100, 2022: ASTRSK

ASTRSK may be a mainstay in the tech PR world, but take a look at the agency’s fast-growing wellness and CPG practice, and you’ll know they’re more than a niche firm. Founder and CEO Elliot Tom...

The PR Net 100, 2022: ScienceMagic.Inc

Despite having launched less than two years ago, ScienceMagic.Inc (SM.I) is already a leader in the comms space, thanks to its industry vet leadership team and mission-driven strategies. Operat...

Contact The PR Net