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How L’Oréal’s Jackie Staub Balances AI and Emotion in Brand Strategy

As AI continues to transform the marketing industry, the challenge isn’t just adopting new tools — it’s using them without losing the emotional depth and authenticity consumers expect. Drawing on years of experience in retail strategy, Jackie Staub, Vice President of Retail & Business Strategies at L’Oréal, offers a personal perspective on how brands can harness AI to enhance creativity, re...

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The PR Net 100, 2022: Brandstyle Communications

Led by founder Zoe Weisberg Coady, Brandstyle Communications’ greatest successes over the past year have been the result of thoughtfully building out a dynamic team and fostering an employee-fi...

The PR Net 100, 2022: bicom

bicom quickly solidified its place among the top agencies in Canada shortly after opening in 2015, and the team’s reach goes far beyond its offices in Toronto and Montréal. Over the past year,...

The PR Net 100, 2022: Antenna Group

B2B companies in high-growth and high-impact markets trust Antenna Group to bring their meaningful technologies, services and products to life. A perfect example: Antenna’s successful partnersh...

The PR Net 100, 2022: Rachel Harrison Communications

Rachel Harrison launched RHC roughly two years ago, and since then, her raved-about restaurant, bar, hospitality and spirits clients have won numerous awards. RHC’s clients and partners account...

The PR Net 100, 2022: Alison Brod Marketing + Communications

A longtime leader on the PR scene, Alison Brod’s eponymous agency represents some of the biggest names in beauty, fashion, consumer, food and beverage and beyond. In response to industry trends...

The PR Net 100, 2022: Le CollectiveM

Le CollectiveM is embarking on its third year in business with a growing team of 15 and an expanding client roster. The agency is now bringing on brands outside of their original hospitality sc...

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