The PR Net

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How L’Oréal’s Jackie Staub Balances AI and Emotion in Brand Strategy

As AI continues to transform the marketing industry, the challenge isn’t just adopting new tools — it’s using them without losing the emotional depth and authenticity consumers expect. Drawing on years of experience in retail strategy, Jackie Staub, Vice President of Retail & Business Strategies at L’Oréal, offers a personal perspective on how brands can harness AI to enhance creativity, re...

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The PR Net 100, 2022: Kaplow

For 30 years, Kaplow has been a respected name in the PR world, and by consistently fine-tuning its approach to performance PR in order to meet clients’ needs, they continue to solidify their s...

The PR Net 100, 2022: Nylon Consulting

Founder Laura Bindloss took Nylon Consulting to a new level this year, launching a new, YouTube-first media brand called Designer Home Tours – which hit one million views in just over three mon...

The PR Net 100, 2022: Novità Communications

A leader in the design space and a trusted partner for purpose-led brands revolutionizing the design industry, this year marks Novità Communications’ 25th year of business. Led by founder Chris...

The PR Net 100, 2022: Savannah Engel Public Relations

After just a handful of years in the biz, Savannah Engel Public Relations has proven itself as au courant as it is stylish. Savannah Engel’s community-minded team supports clients across the fa...

The PR Net 100, 2022: Superjuice

You may not know Superjuice by name (yet), but if you know Pizza Hut and The Kardashians on Hulu, you’ve had a taste of the agency’s work. Founded by Maggie Gallant, Superjuice stands out not o...

The PR Net 100, 2022: Lividini & Co.

Lividini & Co. (L&Co.) saw great success this past year with strong communications strategies in livestream shopping, connected commerce and pivotal brand acquisitions for long-term cli...

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