The PR Net

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How L’Oréal’s Jackie Staub Balances AI and Emotion in Brand Strategy

As AI continues to transform the marketing industry, the challenge isn’t just adopting new tools — it’s using them without losing the emotional depth and authenticity consumers expect. Drawing on years of experience in retail strategy, Jackie Staub, Vice President of Retail & Business Strategies at L’Oréal, offers a personal perspective on how brands can harness AI to enhance creativity, re...

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The PR Net 100, 2022: Bold PR

Beauty PR mainstay Bold PR has been strategically focused on increasing its scope of work with existing and long-term clients this past year, and their efforts have been met with great success....

The PR Net 100, 2022: The Oriel Company

An entirely female-founded company with an all-female staff, The Oriel Company may have only launched in 2020, but they have already seen massive success representing top names in music and fil...

The PR Net 100, 2022: Demonstrate

Joey Hodges’ Demonstrate has been making strides since its launch, and their recent updates are no exception. Most notably, the San Francisco-based agency (with a satellite office in NYC) annou...

The PR Net 100, 2022: Crowe PR

Recognizing the need for an integrated marketing approach, CEO Anna Crowe restructured Crowe PR away from the traditional agency model and into specific departments – media relations, social an...

The PR Net 100, 2022: BMF

With an already glittering reputation for its experiential work, BMF recently redefined its public relations service, in anticipation of the business opportunities on the horizon for brands loo...

The PR Net 100, 2022: Articulate

Articulate is the agency behind some of the world’s most well-known premium, legacy and challenger brands in the beverages space. From Maison Courvoisier to Perrier-Jouët, the team goes beyond ...

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