The PR Net

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How L’Oréal’s Jackie Staub Balances AI and Emotion in Brand Strategy

As AI continues to transform the marketing industry, the challenge isn’t just adopting new tools — it’s using them without losing the emotional depth and authenticity consumers expect. Drawing on years of experience in retail strategy, Jackie Staub, Vice President of Retail & Business Strategies at L’Oréal, offers a personal perspective on how brands can harness AI to enhance creativity, re...

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The PR Net 100, 2022: 10Fold Communications

Having supported over 400 B2B tech firms since its inception, 10Fold Communications has become a go-to agency for this discerning client segment thanks to its dedication to fostering a powerful...

The PR Net 100, 2022: Blended Strategy Group

Female-founded creative marketing and communications agency Blended Strategy Group is a go-to firm for clients seeking experts in celebrity procurement, influencer marketing, PR and social medi...

The PR Net 100, 2022: The Storied Group

Molly Schoneveld’s The Storied Group is a boutique public relations firm based in Los Angeles specializing in celebrity, design and lifestyle PR. One of the biggest changes Schoneveld has made ...

The PR Net 100, 2022: Zapwater Communications

The first six months of this year alone showed booming growth for Zapwater Communications, as they signed more than 20 new clients across travel, hospitality, fashion and more. To help the team...

The PR Net 100, 2022: The Brandman Agency

Melanie Brandman’s agency is known for their ultra-luxe clientele and super-successful campaigns, and that remains true even during the continuing pandemic. The team (whose senior staff has bee...

The PR Net 100, 2022: Sharp Think

Look at the retention rates for the now-senior team at Sharp Think (think: eight-plus years on the job), and you’ll get an idea about the company’s employee-centric culture and roster of impres...

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