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How L’Oréal’s Jackie Staub Balances AI and Emotion in Brand Strategy

As AI continues to transform the marketing industry, the challenge isn’t just adopting new tools — it’s using them without losing the emotional depth and authenticity consumers expect. Drawing on years of experience in retail strategy, Jackie Staub, Vice President of Retail & Business Strategies at L’Oréal, offers a personal perspective on how brands can harness AI to enhance creativity, re...

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The PR Net 100, 2022: Michele Marie PR

Over the past year, Michele Marie PR (MMPR) has grown 30 percent while navigating the ever-changing pandemic landscape. The agency has also expanded into new categories, including offering NFT/...

The PR Net 100, 2022: M18

M18 has grown its geographical reach, with over 130 clients and working on projects in approximately 30 cities around the world. Their best-in-class client portfolio ranges from large-scale dev...

The PR Net 100, 2022: The Brand Guild

The Brand Guild offers their clients services across public relations, marketing, events and creative – which means their team must be highly collaborative. As such, the agency has taken a cue ...

The PR Net 100, 2022: 5WPR

It’s already been quite a year for 5WPR. The agency kicked off 2022 by opening up an office in Miami, their second location (fitting, as 5W was recently named on a ‘best workplaces’ list). They...

The PR Net 100, 2022: Krupa Consulting

Rachel Krupa launched Krupa Consulting in 2010, backed by her longtime tenure as a force in culinary, hospitality and wellness communications. Since then, her agency has curated a client list o...

The PR Net 100, 2022: The Right Now

Industry vets Sunny Jenkins, Eric Green and Wally Hasselbring launched The Right Now a little over a year ago, but you’d never know that if you saw their campaigns for clients across lifestyle,...

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