The PR Net

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How L’Oréal’s Jackie Staub Balances AI and Emotion in Brand Strategy

As AI continues to transform the marketing industry, the challenge isn’t just adopting new tools — it’s using them without losing the emotional depth and authenticity consumers expect. Drawing on years of experience in retail strategy, Jackie Staub, Vice President of Retail & Business Strategies at L’Oréal, offers a personal perspective on how brands can harness AI to enhance creativity, re...

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The PR Net 100, 2022: Linda Gaunt Communications

Linda Gaunt Communications (LGC) was one of the first agencies in fashion and lifestyle PR to create a digital division before the onset of social media, and the team’s strategies continue to e...

The PR Net 100, 2022: Krupp Group

Since 2005, Krupp Group has been keeping on the pulse of PR industry trends to support brands across fashion and jewelry to become consumer cult favorites. Affiliate PR has become a big part of...

The PR Net 100, 2022: Infinity Creative Agency

If you take a quick survey of the current buzziest brands, you’ll likely find Infinity Creative Agency is responsible for their PR and comms work. From launching the Amazon influencer program t...

The PR Net 100, 2022: Factory PR

This year, Factory PR put an emphasis on expanding its service offerings to incorporate multiple industries and cultural zeitgeists. Outcomes include expanded social media storytelling capabili...

The PR Net 100, 2022: Derris

When it comes to launching brands from zero to cult-favorite status, Derris is the authority. Innovative clients including Warby Parker, Glossier, Good American, SKIMS, Supergoop! and more are ...

The PR Net 100, 2022: bread & Butter

It’s been a big year for the hospitality pros at bread & Butter (b&B). Within the last year, the agency opened offices in Atlanta, Denver, Washington D.C. and Newport, bringing the comp...

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