Journal
Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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As Milan Design Week approaches, the city transforms into a global hub for innovation, creativity, and design. From cutting-edge exhibitions to immersive installations, there's no shortage of excit...
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Gen Z continues to reshape the cultural landscape with fresh trends that are quickly becoming the new norms. DKC’s latest report outlines this influential group’s fast-evolving preferences—and how ...
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In this op-ed, Ronn Torossian, Founder and Chairman of 5WPR, explores the future of digital marketing in 2025, emphasizing the growing importance of privacy, ethics, and consumer trust. As privacy ...
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Diana Pavlov’s journey from leading entertainment marketing for Marriott International’s global brand portfolio to founding +Pavlov Creative is a testament to her creative vision and strategic expe...
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In an era where DEI has become both a business imperative and a political flashpoint, Jenny Medina Morris, managing director at OmniCulture Communications, explores its evolving role in corporate s...
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With 14 billion searches on Google daily and 5 trillion annually, how can marcomms pros actually help their clients or brands stand out? In our webinar on SEO essentials for marcomms professionals,...
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