Journal
Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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All eyes are on the global luxury market as brands navigate new strategies and partnerships to maintain cultural relevance and drive growth. Social and influencer intelligence platform WeArisma’s l...
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Marketers on the frontlines of today’s fast-changing industry are constantly balancing the interplay of earned, owned, and paid media. As new challenges and opportunities emerge, NINICO Communicati...
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Real estate marketing is shifting, with storytelling, authenticity, and innovation taking center stage. Industry leaders across PR and marketing share the key trends shaping the landscape in 2025—f...
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NYC-based DJ Flash Gea has built a career at the intersection of music, fashion, and brand culture, spinning for top names like Audemars Piguet, Saks, and more. In a new interview, he shares how he...
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Celebrity partnerships can be powerful brand amplifiers, but how do you measure their true impact? Beyond the buzz, real ROI comes down to strategic alignment, audience engagement, and long-term va...
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To stay ahead in beauty marketing, brands must meet consumers where they are—adapting to shifting preferences and emerging platforms. We surveyed a broad spectrum of industry experts to uncover the...
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