Journal
Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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SXSW is kicking off in Austin, bringing a lineup of exciting speakers, innovative brand activations, invite-only events and just about everything in between. Below, we outline the key moments we’re...
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Out with the overdone and in with the fresh, bold, and unexpected. Experts agree that the days of cookie-cutter experiences are over, with a renewed focus on curation, personalization, and the elem...
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In a time when purpose-driven work is more important than ever, a growing number of PR and marketing professionals are reshaping industries by aligning business success with social good. Get a glim...
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As Crowe PR marks its 10th anniversary, founder Anna Crowe reflects on the journey from a one-woman operation to a nationally recognized agency. In this interview, she shares the key lessons learne...
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Navigating the future of TikTok amidst ongoing uncertainty is challenging for creators and brands alike. We heard from Deneka Dosant, Director of Talent at Kensington Grey; Haley Henning, Senior Di...
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Trust is the cornerstone of any successful PR partnership, yet many clients unknowingly hinder their own success by resisting the expertise of their advisors. In this piece, Emily Reynolds Bergh, f...
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