The PR Net

Journal

What Agency Founders Wish They’d Known Sooner

Building an agency takes more than a strong client roster and a steady stream of new business. Below, founders share the hard-won lessons that have shaped how they lead, from knowing when to say no and protecting culture to hiring with intention and earning trust through the work itself.Melissa Rosenfield, Founder, IFP Communications“One of the hardest lessons I've learned running an agency is ...

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The PR Net Next Gen Awards 2027: Applications Now Open

Applications Now Open The PR Net Next Gen Awards return for 2027, the annual international program celebrating the new thinkers, innovators, and groundbreakers across...

What’s On My Travel List

In this series, we shift the spotlight from client coverage to the PR pros behind the scenes, discovering the destinations they’re traveling to and what they’re bringing with them. This week, we sp...

What’s Actually Working on Social Right Now, According to the Experts

When it comes to social, reach alone no longer tells the whole story. So what does? Talent leads, social strategists, and creators reveal what’s actually moving the needle right now, and why the an...

The PR Net Digital Event Recap: Social Media Best Practices

The bar for social has moved. What worked even last year doesn't always land now, and the teams getting it right keep evolving how they approach the work. In a conversation on social media best pra...

Campaign Spotlight: Champneys on Primetime by PuRe PR

How do you take the UK’s most iconic luxury spa brand and drop it straight into prime-time Channel 4 television?You build a full Champneys sanctuary in the middle of the Malaysian jungle.PuRe PR to...

The Members' Club, Reimagined: New Openings to Know

The members' club is evolving, with a new wave of openings rethinking what it means to gather, from wellness-led social spaces to sky-high salons built for dining, business and culture. Spanning Be...

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