With so many events happening at Cannes Lions, navigating the best ones can be overwhelming. To help you cut through the noise, we’ve curated a standout list of must-attend experiences that bring together the brightest creative minds, boldest marketing ideas, and unforgettable moments. Whether you’re networking, learning, or just soaking it all in, here’s where to be. 

Sunday, June 15

• School’s Out: Kick-off to Cannes Lions with Gymnasium x Day One Agency
  • Celebrate creators at the night-before-opening-night party with sounds by Sexy Damion and more.

Monday, June 16

• WPP Beach (Monday-Friday)
  • From inspiring sessions to exclusive networking events, WPP is bringing together the brightest minds in the industry at the WPP Beach and WPP Rooftop. Discover actionable insights, forge valuable connections and unlock new opportunities.
• Microsoft BeachHouse (Monday-Thursday)
  • Generative AI is ushering in a new wave of creativity, innovation, and productivity. Visit the Microsoft Beach House to learn more about how you can transform your business and re-imagine what's possible for creators and advertisers.
• Stagwell SPORT BEACH (Monday-Thursday)
  • SPORT BEACH returns to Cannes Lions for its third season, bringing together athletes, marketers and global leaders to explore the intersection of sport, creativity and culture.
• SPORT BEACH Swim Team
  • Join PRophet Founder and CEO Aaron Kwittken for an open water swim to start your morning in Cannes
• Journal House (Monday-Thursday)
  • Journal House is WSJ's home away from home during the most notable gatherings around the world, where guests can catch up with peers, and meet new ones. Speakers include Richard Edelman, CEO, Edelman.
• Adobe x TikTok House at The Carlton (Monday & Thursday):
  • Adobe will appear on two creator-led panels exploring how brands are scaling creator content and reimagining the creative system from the ground up.
• FQ Lounge - Media's New Frontier: Women Leading Through Disruption (with Business Insider, Sephora U.S., eos, Molson Coors Beverage Company, Autodesk)
  • This panel welcomes the women navigating this complex ecosystem, challenging outdated metrics, and redefining what "media" means through strategies that embrace fluidity while delivering meaningful connections and measurable impact.
• Ruby Rouge Beauty & Brand Friends Dinner
  • Join Coveteur at the Chez Vayner Café for the Ruby Rouge Beauty & Brand Friends Dinner, in partnership with MAC Cosmetics.
• Pinterest x Adobe Firefly at Manifestival
  • This immersive activation blends the wonder of a style consultation with the magic of visual discovery, offering a personal, almost mystical horoscope experience. Guests journey through an interactive exploration of their taste, inspired by Pinterest’s unique visual search features, to uncover their unique style aesthetic. Attendees will receive a personalized key charm that unlocks their unique style reading when tapped against their phone, including images created with Adobe Firefly.
• MSQ Partners Happy Hour at Little Black Book Beach with The Marketing Society and our Young Lions
• Creator Night with Alix Earle, Yusuf Mehdi, and Copilot at Microsoft Beach House
  • Explore the journey to building a career as a creator, what it takes to stand out and be authentic, and how to overcome the pressure of being a creator and succeeding in the creator economy. Get hands-on with brand new Copilot experiences that can help you stand out, network with fellow creators and influencers, and enjoy food, beverages, and beats.

Tuesday, June 17

• Lunch hosted by Makers, The WIE Suite, Chief and Leading Women Defined
• MSQ Partners’ The LIONS B2B Summit
  • Event in partnership with LinkedIn and Stein IAS, legendary B2B agency and the Godfather of B2B, Tom Stein all day at The Carlton. Expect exclusive networking, interactive roundtables, and more on the future of B2B with Stein at the helm.
• Cocktails With Creative + Creator Voices hosted by The Business of Creativity and Whalar Group
  • An evening of drinks, creative conversation, and community bringing together the voices shaping the future of creativity. Fueling the future of creativity, one conversation (and cocktail) at a time.
• Evenings with Marriott Bonvoy in Cannes: Taste Shapes Us with Massimo Bottura & Antoni Porowski

Wednesday, June 18

• MSQ Partners ‘Ritualized’ Premier
  • A premier of MSQ Partners’ short film, Ritualized, a build on last year’s groundbreaking Rituals Research, as we focus on the unique patterns of human behavior and how marketers can take advantage of them.
• FQ Lounge - The Marketing Anecdote: Making AI Your Friend (with The Washington Post, Asana, Wpromote, Ipsos North America, Cognitiv, Teradata)
  • This panel welcomes marketing leaders to discuss the opportunities for embracing AI as a powerful ally that amplifies human creativity.
• Dentsu Beach
  • Adobe joins Ulta Beauty and top marketers to discuss how GenAI is moving from pilot to production — powering content at scale without compromising creativity.
• WSJ Annual Cocktail Party at Journal House
• Evenings with Marriott Bonvoy in Cannes: Travel Shapes Us with F1 Mercedes’ George Russell
• Party With Yahoo & Diplo

Thursday, June 19

• Evenings with Marriott Bonvoy in Cannes: Culture Shapes Us with Surprise Guest & Special Programming
• VX After Dark: Martini Lounge
  • Conclude your Cannes Lions experience in sophisticated style at the Chez Vayner Martini Lounge. Whether you prefer shaken or stirred, dirty or dry, you'll find yourself in conversation with the week's most influential voices in an atmosphere designed for meaningful final connections.
• Adweek Sunset Series at the Majestic 
  • Adobe joins Coca-Cola, JPMorgan Chase, Nestlé, M·A·C Cosmetics, Amazon Ads & Reddit to explore how AI, marketing, and culture are converging in real time.