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Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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As we move through 2025, the UK continues to welcome a dynamic mix of newly opened and soon-to-be-launched venues that are already making waves. Whether it’s a freshly unveiled hotspot or a returni...
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In a new interview, Eugenia Camargo, co-founder of Backgammon Social Club, offers insights for marketers and PR professionals looking to create authentic, community-driven experiences. From collabo...
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DKC's latest research delves into the shifting landscape of tariffs and their impact on U.S. businesses and consumers. Below are some key findings from the study, offering valuable insights for bus...
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In an era where designers and brands must do more than just create beautiful products, the intersection of marketing and branding is evolving at a rapid pace. This blog unpacks the most compelling ...
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In today’s marketing landscape, personalization, exclusivity, and emotional engagement are essential for capturing audience attention. Proof Strategies' Lorenzo Espinosa explores how Adele’s Munich...
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The wellness industry is thriving—but as it grows, it’s also facing a critical moment of transformation. In this piece, Lana Powers, founder of Powers PR, explores how brands are redefining wellnes...
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