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Affiliate marketing is no longer just an add-on to traditional PR—it’s becoming a core, integrated strategy that bridges storytelling with measurable business impact. As consumer discovery evolves across platforms like podcasts, social media, and AI-powered search, PR agencies are reinventing their approach to blend creativity with commerce, driving both brand awareness and revenue. To help mar...
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Tech Demo Summit | The PR Net Learn the Technologies Redefining Marketing & Comms in the Era of AI Marcomms professionals are increasingly only as successful as the technologies that ...
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The beauty industry is undergoing a transformation, and influence is at its core. WeArisma’s Beauty 2025: State of Influence report unpacks the key shifts redefining how skincare, makeup, and fragr...
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The most effective marcomms professionals are those who bring creative vision to the table—not just media contacts. In this piece, GO PR founder and CEO Gizem Ozcelik explores how thinking like a c...
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From velvet-lined salons in London to sun-drenched rooftops in L.A., private members’ clubs are having a moment. No longer just playgrounds for the elite, today’s most sought-after spots are redefi...
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Many agency owners delay investing in a strong finance solution in the early stages of their business. On the surface, this might seem like a reasonable decision — after all, when cash is tight, it...
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Building a thriving marcomms practice goes beyond creative skills—it requires strong business fundamentals. We hosted a webinar presented by Armanino, exploring key strategies for optimizing operat...
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