The PR Net

Journal

Influencer Marketing: What’s Working & What’s Not

The influencer playbook is being rewritten. In this roundup, industry leaders reveal what’s getting real results—and what’s getting scrolled past. Read on for their hot takes, fresh tactics, and a few hard truths about what no longer works. Emma Chamberlain x Pinterest courtesy of Autumn Communications Carmela Feliciano, VP of Talent & Creator, Autumn Communications What’s work...

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Every Social Media Manager Should Sharpen These Core Skills

No modern marcomms team is complete without at least one social media pro. As social continues to take up more space in PR and marketing strategies, there's a lot that social managers need to know,...

Why PR Agencies Need to Consider Affiliate Agencies

The marcomms industry’s shift towards collaboration has gone beyond brand partnerships and VIP placements to a newer model of agency work: the affiliate agency. While sister companies have long exi...

The 5 Best Affiliate Programs in 2023

As covered in our webinar, affiliate marketing has become a key component of a successful brand strategy – to say the least. An industry game changer, both agencies and in-house PR pros are feeling...

Affiliate marketing has become a key strategy for brands and organizations, with PR pros doubling down on this opportunity for clients. To capitalize on the benefits, it’s crucial to know the ins a...

Strategies for Marketing the Next Hot Culinary Concept

If it seems like there’s a new restaurant, bar, hotel or F&B product popping up all the time, that’s because there are. As the resilient hospitality and culinary industries continue to thrive, ...

How to Adapt Campaigns for Different Markets & Their Respective Cultures

In today’s digital-first consumer landscape, physical location has become less of a factor for marcomms pros; now, it’s cultural relevance that can make or break a campaign. The onus is on brand ma...

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